{"roots":["27:1590"],"nodeById":{"24:747":{"type":"FRAME","id":"24:747","name":"Footer Top","absoluteBoundingBox":{"x":-2190.0,"y":2619.0,"width":1152.0,"height":36.0},"isolatedAbsoluteRenderBounds":{"x":-2190.0,"y":2619.0,"width":1152.0,"height":36.0},"relativeTransform":[[1.0,0.0,64.0],[0.0,1.0,48.0]],"size":{"x":1152.0,"y":36.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","children":["24:748","24:751"]},"24:751":{"type":"FRAME","id":"24:751","name":"Footer Links","absoluteBoundingBox":{"x":-1090.0,"y":2629.5,"width":52.0,"height":15.0},"isolatedAbsoluteRenderBounds":{"x":-1090.0,"y":2629.5,"width":52.0,"height":15.0},"relativeTransform":[[1.0,0.0,1100.0],[0.0,1.0,10.5]],"size":{"x":52.0,"y":15.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":24.0,"children":["24:752"]},"24:752":{"type":"TEXT","id":"24:752","name":"LinkedIn","absoluteBoundingBox":{"x":-1090.0,"y":2629.5,"width":52.0,"height":15.0},"isolatedAbsoluteRenderBounds":{"x":-1090.0,"y":2631.3779296875,"width":51.259521484375,"height":13.1181640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":52.0,"y":15.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.419999986886978,"g":0.419999986886978,"b":0.419999986886978,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"LinkedIn","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Archivo","fontPostScriptName":null,"fontStyle":"Light","hyperlink":{"type":"URL","url":"https://www.linkedin.com/in/mark-meacher-a628b452/","openInNewTab":true},"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.2320003509521,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"24:750":{"type":"TEXT","id":"24:750","name":"mark.meacher@gmail.com","absoluteBoundingBox":{"x":-2190.0,"y":2640.0,"width":167.0,"height":15.0},"isolatedAbsoluteRenderBounds":{"x":-2189.02001953125,"y":2641.8779296875,"width":164.628173828125,"height":12.670166015625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,21.0]],"size":{"x":167.0,"y":15.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.419999986886978,"g":0.419999986886978,"b":0.419999986886978,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"mark.meacher@gmail.com","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Archivo","fontPostScriptName":null,"fontStyle":"Light","hyperlink":{"type":"URL","url":"mailto:mark.meacher@gmail.com","openInNewTab":true},"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.2320003509521,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"24:862":{"type":"COMPONENT","id":"24:862","name":"Property 1=Mobile","absoluteBoundingBox":{"x":-2254.0,"y":2869.0,"width":375.0,"height":126.0},"isolatedAbsoluteRenderBounds":{"x":-2254.0,"y":2869.0,"width":375.0,"height":126.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,130.0]],"size":{"x":375.0,"y":126.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"top":{"pixelOffset":130.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.878000020980835,"g":0.878000020980835,"b":0.878000020980835,"a":1.0},"visible":true,"opacity":1.0}],"individualStrokeWeights":{"top":1.0,"right":0.0,"bottom":0.0,"left":0.0},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":40.0,"paddingRight":20.0,"paddingBottom":40.0,"paddingLeft":20.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":4.0,"counterAxisSizingMode":"FIXED","children":["24:863","52:3866"],"componentSetId":"24:861"},"52:3866":{"type":"FRAME","id":"52:3866","name":"Frame 1597883248","absoluteBoundingBox":{"x":-2234.0,"y":2927.0,"width":247.993606567383,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":-2234.0,"y":2927.0,"width":247.99365234375,"height":28.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,58.0]],"size":{"x":247.993606567383,"y":28.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":16.0,"counterAxisAlignItems":"CENTER","children":["52:3867","52:3868"]},"52:3868":{"type":"SVG","id":"52:3868","name":"Vector","absoluteBoundingBox":{"x":-2002.0,"y":2933.49682617188,"width":15.9935998916626,"height":15.0062503814697},"isolatedAbsoluteRenderBounds":{"x":-2002.0,"y":2933.49682617188,"width":15.99365234375,"height":15.00634765625},"relativeTransform":[[1.0,0.0,232.0],[0.0,1.0,6.49687480926514]],"size":{"x":15.9935998916626,"y":15.0062503814697},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0705882385373116,"g":0.196078434586525,"b":0.207843139767647,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"e40ba0b85fac576bb607b238d1cf0ebb7ce9dec6"},"24:860":{"type":"COMPONENT","id":"24:860","name":"Property 1=Desktop","absoluteBoundingBox":{"x":-2254.0,"y":2759.0,"width":1280.0,"height":108.0},"isolatedAbsoluteRenderBounds":{"x":-2254.0,"y":2759.0,"width":1280.0,"height":108.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,20.0]],"size":{"x":1280.0,"y":108.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"top":{"pixelOffset":20.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.878000020980835,"g":0.878000020980835,"b":0.878000020980835,"a":1.0},"visible":true,"opacity":1.0}],"individualStrokeWeights":{"top":1.0,"right":0.0,"bottom":0.0,"left":0.0},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":40.0,"paddingRight":64.0,"paddingBottom":40.0,"paddingLeft":64.0,"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","children":["24:853","52:3836"],"componentSetId":"24:861"},"52:3836":{"type":"FRAME","id":"52:3836","name":"Frame 1597883248","absoluteBoundingBox":{"x":-1285.99365234375,"y":2799.0,"width":247.993606567383,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":-1285.99365234375,"y":2799.0,"width":247.99365234375,"height":28.0},"relativeTransform":[[1.0,0.0,968.00634765625],[0.0,1.0,40.0]],"size":{"x":247.993606567383,"y":28.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":16.0,"counterAxisAlignItems":"CENTER","children":["52:3837","52:3838"]},"24:536":{"type":"TEXT","id":"24:536","name":"AI Assisted","overrideKey":"28:107","absoluteBoundingBox":{"x":4524.0,"y":-133.0,"width":69.0,"height":15.0},"isolatedAbsoluteRenderBounds":{"x":4524.11181640625,"y":-131.121994018555,"width":67.421875,"height":10.2899932861328},"relativeTransform":[[1.0,0.0,10.0],[0.0,1.0,7.0]],"size":{"x":69.0,"y":15.0},"fills":[{"blendMode":"NORMAL","type":"GRADIENT_LINEAR","transform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"gradientStops":[{"color":{"r":1.0,"g":0.783333361148834,"b":0.0,"a":1.0},"position":0.0},{"color":{"r":0.853656947612762,"g":0.491914182901382,"b":0.859788179397583,"a":1.0},"position":0.495192319154739},{"color":{"r":0.612661480903625,"g":0.819242000579834,"b":1.0,"a":1.0},"position":0.980769217014313}],"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"AI Assisted","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Archivo","fontPostScriptName":null,"fontStyle":"Light","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.2320003509521,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"24:745":{"type":"COMPONENT","id":"24:745","name":"Nav","absoluteBoundingBox":{"x":-2254.0,"y":2391.0,"width":1280.0,"height":73.0},"isolatedAbsoluteRenderBounds":{"x":-2254.0,"y":2391.0,"width":1280.0,"height":73.0},"relativeTransform":[[1.0,0.0,161.0],[0.0,1.0,2509.0]],"size":{"x":1280.0,"y":73.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":161.0,"sizeFraction":0.0},"top":{"pixelOffset":2509.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.878000020980835,"g":0.878000020980835,"b":0.878000020980835,"a":1.0},"visible":true,"opacity":1.0}],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":1.0,"left":0.0},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":28.0,"paddingRight":64.0,"paddingBottom":28.0,"paddingLeft":64.0,"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","children":["24:736","24:737"]},"24:737":{"type":"FRAME","id":"24:737","name":"Nav Links","absoluteBoundingBox":{"x":-1076.0,"y":2420.0,"width":38.0,"height":15.0},"isolatedAbsoluteRenderBounds":{"x":-1076.0,"y":2420.0,"width":38.0,"height":15.0},"relativeTransform":[[1.0,0.0,1178.0],[0.0,1.0,29.0]],"size":{"x":38.0,"y":15.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":51,"localID":3569},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":0,"localID":3},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1}],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":32.0,"children":["24:738"]},"24:736":{"type":"TEXT","id":"24:736","name":"Mark Meacher","absoluteBoundingBox":{"x":-2190.0,"y":2419.0,"width":100.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":-2188.5439453125,"y":2421.43188476562,"width":97.970703125,"height":11.760009765625},"relativeTransform":[[1.0,0.0,64.0],[0.0,1.0,28.0]],"size":{"x":100.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0670000016689301,"g":0.0670000016689301,"b":0.0670000016689301,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Mark Meacher","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Archivo","fontPostScriptName":null,"fontStyle":"Light","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":17.4080009460449,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"24:748":{"type":"FRAME","id":"24:748","name":"Footer Left","absoluteBoundingBox":{"x":-2190.0,"y":2619.0,"width":167.0,"height":36.0},"isolatedAbsoluteRenderBounds":{"x":-2190.0,"y":2619.0,"width":167.0,"height":36.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":167.0,"y":36.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":4.0,"children":["24:749","24:750"]},"27:1646":{"type":"FRAME","id":"27:1646","name":"Mobile","absoluteBoundingBox":{"x":5451.0,"y":100.0,"width":375.0,"height":5162.05224609375},"isolatedAbsoluteRenderBounds":{"x":5451.0,"y":100.0,"width":375.0,"height":5162.05224609375},"relativeTransform":[[1.0,0.0,1408.0],[0.0,1.0,100.0]],"size":{"x":375.0,"y":5162.05224609375},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"overflowDirection":"VERTICAL_SCROLLING","layoutMode":"VERTICAL","counterAxisSizingMode":"FIXED","isBreakpointFrame":true,"children":["27:1647"]},"27:1647":{"type":"FRAME","id":"27:1647","name":"Project — Batch Uploads","absoluteBoundingBox":{"x":5451.0,"y":100.0,"width":375.0,"height":5162.05224609375},"isolatedAbsoluteRenderBounds":{"x":5451.0,"y":100.0,"width":375.0,"height":5162.05224609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":375.0,"y":5162.05224609375},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","counterAxisSizingMode":"FIXED","isInAnimateTree":true,"children":["27:1648","27:1649","27:1661","27:1663","27:2140","27:1667","27:1699","27:1700"]},"24:535":{"type":"COMPONENT","id":"24:535","name":"AI Badge","overrideKey":"28:110","absoluteBoundingBox":{"x":4514.0,"y":-140.0,"width":89.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":4514.0,"y":-140.0,"width":89.0,"height":29.0},"relativeTransform":[[1.0,0.0,4514.0],[0.0,1.0,-140.0]],"size":{"x":89.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[999.0,999.0,999.0,999.0],"cornerRadius":999.0,"paddingTop":7.0,"paddingRight":10.0,"paddingBottom":7.0,"paddingLeft":10.0,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","children":["24:536"]},"27:1673":{"type":"FRAME","id":"27:1673","name":"Frame 1597883228","absoluteBoundingBox":{"x":5471.0,"y":4709.05224609375,"width":335.0,"height":251.0},"isolatedAbsoluteRenderBounds":{"x":5471.0,"y":4709.05224609375,"width":335.0,"height":251.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,549.0]],"size":{"x":335.0,"y":251.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["27:1674","27:1675"]},"27:1672":{"type":"TEXT","id":"27:1672","name":"I started from the funnel data, Hotjar recordings and an earlier AB test on a photo education link, which cut reminder-setting by 17% and lifted completed listings by 7.5% among engaged sellers. I worked on the following hypothesis: sellers defaulted to the lowest-effort option (set a reminder) due to cognitive overload from too many competing choices, turning a temporary \"car's not with me\" moment into a reason to defer the whole listing. From there I shaped the design goal: to reduce the intro page to one clear CTA with secondary options behind progressive disclosure. This change drastically improves the overall appearance of the photo page but the team and I were cognisent that The expected outcome: a slower, more considered time-to-decision, a lower reminder click-through rate, and a higher completion rate from photo intro through to damages.","absoluteBoundingBox":{"x":5471.0,"y":4200.05224609375,"width":335.0,"height":485.0},"isolatedAbsoluteRenderBounds":{"x":5471.17578125,"y":4206.3564453125,"width":333.6728515625,"height":474.60791015625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,40.0]],"size":{"x":335.0,"y":485.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.419999986886978,"g":0.419999986886978,"b":0.419999986886978,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"I started from the funnel data, Hotjar recordings and an earlier AB test on a photo education link, which cut reminder-setting by 17% and lifted completed listings by 7.5% among engaged sellers. I worked on the following hypothesis: sellers defaulted to the lowest-effort option (set a reminder) due to cognitive overload from too many competing choices, turning a temporary \"car's not with me\" moment into a reason to defer the whole listing. From there I shaped the design goal: to reduce the intro page to one clear CTA with secondary options behind progressive disclosure. This change drastically improves the overall appearance of the photo page but the team and I were cognisent that \nThe expected outcome: a slower, more considered time-to-decision, a lower reminder click-through rate, and a higher completion rate from photo intro through to damages.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":10.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":10.0}},"textAutoResize":"HEIGHT","paragraphSpacing":10.0,"style":{"styleIdForText":"StyleId:24:899","fontFamily":"Archivo","fontPostScriptName":null,"fontStyle":"Light","paragraphSpacing":10.0,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.0,"lineHeightPercent":143.612121582031,"lineHeightPercentFontSize":156.25,"lineHeightUnit":"PIXELS","paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"27:2276":{"type":"GROUP","id":"27:2276","name":"Group 3","absoluteBoundingBox":{"x":5471.0,"y":3872.05224609375,"width":335.0,"height":247.999969482422},"isolatedAbsoluteRenderBounds":{"x":5471.0,"y":3872.05224609375,"width":335.0,"height":248.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,60.0]],"size":{"x":335.0,"y":247.999969482422},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","layoutGrow":1.0,"strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["27:1668","27:2275"]},"27:1668":{"type":"RECTANGLE","id":"27:1668","name":"Approach Image — What Photos Do I Need","absoluteBoundingBox":{"x":5471.0,"y":3872.05224609375,"width":335.0,"height":247.999969482422},"isolatedAbsoluteRenderBounds":{"x":5471.0,"y":3872.05224609375,"width":335.0,"height":248.0},"relativeTransform":[[1.0,0.0,4.50611114501953e-05],[0.0,1.0,0.0]],"size":{"x":335.0,"y":247.999969482422},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.898039221763611,"g":0.894117653369904,"b":0.878431379795074,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"SCALE"},"constraintValues":{"left":{"pixelOffset":-6.7762635780344e-21,"sizeFraction":1.34510780448344e-07},"right":{"pixelOffset":0.0,"sizeFraction":1.00000013451078},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[4.0,4.0,4.0,4.0],"cornerRadius":4.0},"24:853":{"type":"TEXT","id":"24:853","name":"Next Project","absoluteBoundingBox":{"x":-2190.0,"y":2806.0,"width":116.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":-2188.81689453125,"y":2807.92602539062,"width":113.79443359375,"height":9.22998046875},"relativeTransform":[[1.0,0.0,64.0],[0.0,1.0,47.0]],"size":{"x":116.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.419999986886978,"g":0.419999986886978,"b":0.419999986886978,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Next Project","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:13:1386","fontFamily":"Archivo","fontPostScriptName":null,"fontStyle":"Light","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.5,"letterSpacingValue":1.5,"letterSpacingUnit":"PIXELS","lineHeightPx":14.1440010070801,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"27:2141":{"type":"FRAME","id":"27:2141","name":"Masonry Row","absoluteBoundingBox":{"x":5471.0,"y":1168.71533203125,"width":335.0,"height":2643.3369140625},"isolatedAbsoluteRenderBounds":{"x":5471.0,"y":1168.71533203125,"width":335.0,"height":2643.3369140625},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":335.0,"y":2643.3369140625},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"GRID","primaryAxisSizingMode":"FIXED","gridColumnCount":1,"gridRowCount":3,"gridRowGap":24.0,"gridColumnGap":0.0,"gridColumnsSizing":"repeat(1,minmax(0,1fr))","gridRowsSizing":"repeat(3,fit-content(100%))","children":["27:2142","27:2266","27:2156"]},"27:2256":{"type":"FRAME","id":"27:2256","name":"Masonry Column 4","absoluteBoundingBox":{"x":5471.0,"y":3359.05224609375,"width":335.0,"height":452.999969482422},"targetAspectRatio":{"x":335.0,"y":453.0},"isolatedAbsoluteRenderBounds":{"x":5471.0,"y":3359.05224609375,"width":335.0,"height":453.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":335.0,"y":452.999969482422},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":24.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["27:2257"]},"27:2257":{"type":"RECTANGLE","id":"27:2257","name":"Gallery — Phone View 1","absoluteBoundingBox":{"x":5471.0,"y":3359.05224609375,"width":335.0,"height":452.999969482422},"targetAspectRatio":{"x":335.0,"y":453.0},"isolatedAbsoluteRenderBounds":{"x":5471.0,"y":3359.05224609375,"width":335.0,"height":453.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":335.0,"y":452.999969482422},"fills":[{"blendMode":"NORMAL","type":"VIDEO","scaleMode":"FILL","imageRef":"a88323d0cccf03b64795caa0e0243c886427ae72","originalImageWidth":1440,"originalImageHeight":2560,"videoRef":"7bf9f969e4f5a8cfa563c48afb9ad2164c74febb","visible":true,"opacity":1.0,"autoplay":true,"mediaLoop":true,"muted":true,"showControls":false}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[4.0,4.0,4.0,4.0],"cornerRadius":4.0},"27:2266":{"type":"FRAME","id":"27:2266","name":"Masonry Column 3","absoluteBoundingBox":{"x":5471.0,"y":2060.71533203125,"width":335.0,"height":868.0},"isolatedAbsoluteRenderBounds":{"x":5471.0,"y":2060.71533203125,"width":335.0,"height":868.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,892.0]],"size":{"x":335.0,"y":868.0},"fills":[],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":892.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","gridRowAnchorIndex":1,"strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":24.0,"counterAxisSizingMode":"FIXED","children":["27:2267","27:2295"]},"27:2295":{"type":"GROUP","id":"27:2295","name":"Group 4","absoluteBoundingBox":{"x":5471.0,"y":2643.71533203125,"width":335.0,"height":285.0},"isolatedAbsoluteRenderBounds":{"x":5471.0,"y":2643.71533203125,"width":335.0,"height":285.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,583.0]],"size":{"x":335.0,"y":285.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["27:2282","27:2289"]},"27:2282":{"type":"RECTANGLE","id":"27:2282","name":"Gallery — NCST Tile Image","absoluteBoundingBox":{"x":5471.0,"y":2643.71533203125,"width":335.0,"height":285.0},"isolatedAbsoluteRenderBounds":{"x":5471.0,"y":2643.71533203125,"width":335.0,"height":285.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":335.0,"y":285.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.898039221763611,"g":0.894117653369904,"b":0.878431379795074,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"SCALE"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[4.0,4.0,4.0,4.0],"cornerRadius":4.0},"27:2267":{"type":"RECTANGLE","id":"27:2267","name":"Gallery — Phone View 3","absoluteBoundingBox":{"x":5471.0,"y":2060.71533203125,"width":335.0,"height":559.0},"isolatedAbsoluteRenderBounds":{"x":5471.0,"y":2060.71533203125,"width":335.0,"height":559.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":335.0,"y":559.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.898039221763611,"g":0.894117653369904,"b":0.878431379795074,"a":1.0},"visible":true,"opacity":1.0},{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"07ce0c3896f63e40759b347b394cbe95342f030e","originalImageWidth":3726,"originalImageHeight":1818,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[4.0,4.0,4.0,4.0],"cornerRadius":4.0},"27:2143":{"type":"FRAME","id":"27:2143","name":"Masonry Column 2","absoluteBoundingBox":{"x":5471.0,"y":1168.71533203125,"width":335.0,"height":868.0},"isolatedAbsoluteRenderBounds":{"x":5471.0,"y":1168.71533203125,"width":335.0,"height":868.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":335.0,"y":868.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":24.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["27:2144","27:2145"]},"27:2146":{"type":"RECTANGLE","id":"27:2146","name":"Gallery — NCST Tile Image","absoluteBoundingBox":{"x":5471.0,"y":1727.20446777344,"width":335.0,"height":309.510864257812},"isolatedAbsoluteRenderBounds":{"x":5471.0,"y":1727.20446777344,"width":335.0,"height":309.510864257812},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":335.0,"y":309.510864257812},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"5f10003ddaf490d05309098761af1ed26cc47ace","originalImageWidth":2752,"originalImageHeight":1536,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP","horizontal":"SCALE"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[4.0,4.0,4.0,4.0],"cornerRadius":4.0},"27:2144":{"type":"RECTANGLE","id":"27:2144","name":"Gallery — Phone View 2","absoluteBoundingBox":{"x":5471.0,"y":1168.71533203125,"width":335.0,"height":534.489135742188},"isolatedAbsoluteRenderBounds":{"x":5471.0,"y":1168.71533203125,"width":335.0,"height":534.489135742188},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":335.0,"y":534.489135742188},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"fbaa5e8ce35fd2d858819394d233d6308f467f8d","originalImageWidth":3726,"originalImageHeight":1818,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","layoutGrow":1.0,"strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[4.0,4.0,4.0,4.0],"cornerRadius":4.0},"27:1664":{"type":"FRAME","id":"27:1664","name":"Overview Inner","absoluteBoundingBox":{"x":5471.0,"y":789.71533203125,"width":335.0,"height":319.0},"isolatedAbsoluteRenderBounds":{"x":5471.0,"y":789.71533203125,"width":335.0,"height":319.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,60.0]],"size":{"x":335.0,"y":319.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":16.0,"counterAxisSizingMode":"FIXED","children":["27:1665","27:1666"]},"27:1666":{"type":"TEXT","id":"27:1666","name":"Sellers who dropped off at the photo step were defaulting to the lowest-effort option: 41.6% clicked \"can't add photos right now?\" and set a reminder, but only 14.9% of those ever came back to finish their listing. Analytical data showed sellers made that call in a median of 11 seconds, once they'd engaged with the page. I worked on the redesign of the photo intro page to cut that cognitive overload and encourage sellers to act immediately, without weakening the reminder path for sellers who genuinely need it.","absoluteBoundingBox":{"x":5471.0,"y":833.71533203125,"width":335.0,"height":275.0},"isolatedAbsoluteRenderBounds":{"x":5471.30419921875,"y":840.019348144531,"width":333.17431640625,"height":264.607971191406},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,44.0]],"size":{"x":335.0,"y":275.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.419999986886978,"g":0.419999986886978,"b":0.419999986886978,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Sellers who dropped off at the photo step were defaulting to the lowest-effort option: 41.6% clicked \"can't add photos right now?\" and set a reminder, but only 14.9% of those ever came back to finish their listing. Analytical data showed sellers made that call in a median of 11 seconds, once they'd engaged with the page. I worked on the redesign of the photo intro page to cut that cognitive overload and encourage sellers to act immediately, without weakening the reminder path for sellers who genuinely need it.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":10.0}},"textAutoResize":"HEIGHT","paragraphSpacing":10.0,"style":{"styleIdForText":"StyleId:24:899","fontFamily":"Archivo","fontPostScriptName":null,"fontStyle":"Light","paragraphSpacing":10.0,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.0,"lineHeightPercent":143.612121582031,"lineHeightPercentFontSize":156.25,"lineHeightUnit":"PIXELS","paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"27:1665":{"type":"TEXT","id":"27:1665","name":"Overview","absoluteBoundingBox":{"x":5471.0,"y":789.71533203125,"width":90.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":5472.18798828125,"y":794.809326171875,"width":88.4580078125,"height":16.1699829101562},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":90.0,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0670000016689301,"g":0.0670000016689301,"b":0.0670000016689301,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Overview","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:24:905","fontFamily":"Archivo","fontPostScriptName":null,"fontStyle":"Light","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.5,"lineHeightPercent":114.889701843262,"lineHeightPercentFontSize":125.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"27:2280":{"type":"RECTANGLE","id":"27:2280","name":"Gallery — NCST Tile Image","absoluteBoundingBox":{"x":4563.0,"y":2099.0,"width":368.0,"height":285.0},"isolatedAbsoluteRenderBounds":{"x":4563.0,"y":2099.0,"width":368.0,"height":285.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":368.0,"y":285.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.898039221763611,"g":0.894117653369904,"b":0.878431379795074,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"SCALE"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[4.0,4.0,4.0,4.0],"cornerRadius":4.0},"27:1661":{"type":"FRAME","id":"27:1661","name":"Hero Image","absoluteBoundingBox":{"x":5451.0,"y":521.382019042969,"width":375.0,"height":208.333343505859},"isolatedAbsoluteRenderBounds":{"x":5451.0,"y":521.382019042969,"width":375.0,"height":208.333343505859},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,421.382019042969]],"size":{"x":375.0,"y":208.333343505859},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","counterAxisSizingMode":"FIXED","children":["61:4241"]},"27:1655":{"type":"FRAME","id":"27:1655","name":"Meta","absoluteBoundingBox":{"x":5471.0,"y":374.0,"width":168.0,"height":87.3820190429688},"isolatedAbsoluteRenderBounds":{"x":5471.0,"y":374.0,"width":168.0,"height":87.3820190429688},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,131.0]],"size":{"x":168.0,"y":87.3820190429688},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":16.0,"children":["27:1656"]},"27:1670":{"type":"FRAME","id":"27:1670","name":"Frame 1597883229","absoluteBoundingBox":{"x":5471.0,"y":4160.05224609375,"width":335.0,"height":525.0},"isolatedAbsoluteRenderBounds":{"x":5471.0,"y":4160.05224609375,"width":335.0,"height":525.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":335.0,"y":525.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["27:1671","27:1672"]},"61:4241":{"type":"FRAME","id":"61:4241","name":"Frame 1597883250","absoluteBoundingBox":{"x":5451.0,"y":521.382019042969,"width":375.0,"height":208.333343505859},"targetAspectRatio":{"x":1152.0,"y":640.0},"isolatedAbsoluteRenderBounds":{"x":5451.0,"y":521.382019042969,"width":375.0,"height":208.333343505859},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":375.0,"y":208.333343505859},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.905882358551025,"g":0.898039221763611,"b":0.882352948188782,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["61:4242","61:4243"]},"61:4239":{"type":"RECTANGLE","id":"61:4239","name":"Hero Image Rect","absoluteBoundingBox":{"x":4171.0,"y":547.0,"width":1152.0,"height":640.0},"targetAspectRatio":{"x":1152.0,"y":640.0},"isolatedAbsoluteRenderBounds":{"x":4171.0,"y":547.0,"width":1152.0,"height":640.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1152.0,"y":640.0},"fills":[],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[4.0,4.0,4.0,4.0],"cornerRadius":4.0},"27:1658":{"type":"TEXT","id":"27:1658","name":"Year: 2026","absoluteBoundingBox":{"x":5471.0,"y":374.0,"width":66.0,"height":15.0},"isolatedAbsoluteRenderBounds":{"x":5471.14013671875,"y":376.227996826172,"width":65.20703125,"height":9.94000244140625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":66.0,"y":15.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.419999986886978,"g":0.419999986886978,"b":0.419999986886978,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Year: 2026","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":10.0}},"textAutoResize":"WIDTH_AND_HEIGHT","paragraphSpacing":10.0,"style":{"styleIdForText":"StyleId:24:887","fontFamily":"Archivo","fontPostScriptName":null,"fontStyle":"Light","paragraphSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.2320003509521,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"27:1653":{"type":"TEXT","id":"27:1653","name":"Photo Step Redesign","absoluteBoundingBox":{"x":5471.0,"y":243.0,"width":335.0,"height":45.0},"isolatedAbsoluteRenderBounds":{"x":5474.27587890625,"y":251.97200012207,"width":327.8857421875,"height":32.5800018310547},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":335.0,"y":45.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0670000016689301,"g":0.0670000016689301,"b":0.0670000016689301,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Photo Step Redesign","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"styleIdForText":"StyleId:13:1376","fontFamily":"Archivo","fontPostScriptName":null,"fontStyle":"Light","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":36.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":45.0,"lineHeightPercent":114.889701843262,"lineHeightPercentFontSize":125.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"61:4242":{"type":"RECTANGLE","id":"61:4242","name":"Hero Image Rect","absoluteBoundingBox":{"x":5451.0,"y":521.382019042969,"width":375.0,"height":208.33332824707},"targetAspectRatio":{"x":1152.0,"y":640.0},"isolatedAbsoluteRenderBounds":{"x":5451.0,"y":521.382019042969,"width":375.0,"height":208.33332824707},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":375.0,"y":208.33332824707},"fills":[],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"CENTER"},"constraintValues":{"left":{"pixelOffset":-187.5,"sizeFraction":0.5},"right":{"pixelOffset":187.5,"sizeFraction":0.5},"top":{"pixelOffset":0.0,"sizeFraction":0.0},"bottom":{"pixelOffset":-1.52587890625e-05,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[4.0,4.0,4.0,4.0],"cornerRadius":4.0},"27:1659":{"type":"TEXT","id":"27:1659","name":"Category: Seller experience","absoluteBoundingBox":{"x":5471.0,"y":401.0,"width":168.0,"height":15.0},"isolatedAbsoluteRenderBounds":{"x":5471.755859375,"y":402.877990722656,"width":166.50634765625,"height":12.6700134277344},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,27.0]],"size":{"x":168.0,"y":15.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.419999986886978,"g":0.419999986886978,"b":0.419999986886978,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Category: Seller experience","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":10.0}},"textAutoResize":"WIDTH_AND_HEIGHT","paragraphSpacing":10.0,"style":{"styleIdForText":"StyleId:24:887","fontFamily":"Archivo","fontPostScriptName":null,"fontStyle":"Light","paragraphSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.2320003509521,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"27:1650":{"type":"TEXT","id":"27:1650","name":"CASE STUDY","absoluteBoundingBox":{"x":5471.0,"y":213.0,"width":97.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":5471.7021484375,"y":214.925994873047,"width":95.193359375,"height":9.23001098632812},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,40.0]],"size":{"x":97.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.419999986886978,"g":0.419999986886978,"b":0.419999986886978,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"CASE STUDY","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:13:1386","fontFamily":"Archivo","fontPostScriptName":null,"fontStyle":"Light","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.5,"letterSpacingValue":1.5,"letterSpacingUnit":"PIXELS","lineHeightPx":14.1440010070801,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"27:2126":{"type":"RECTANGLE","id":"27:2126","name":"Gallery — Phone View 2","absoluteBoundingBox":{"x":4171.0,"y":1516.0,"width":368.0,"height":504.0},"isolatedAbsoluteRenderBounds":{"x":4171.0,"y":1516.0,"width":368.0,"height":504.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":368.0,"y":504.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"fbaa5e8ce35fd2d858819394d233d6308f467f8d","originalImageWidth":3726,"originalImageHeight":1818,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","layoutGrow":1.0,"strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[4.0,4.0,4.0,4.0],"cornerRadius":4.0},"27:1648":{"mainComponentId":"24:745","type":"INSTANCE","id":"27:1648","name":"Nav","absoluteBoundingBox":{"x":5451.0,"y":100.0,"width":375.0,"height":73.0},"isolatedAbsoluteRenderBounds":{"x":5451.0,"y":100.0,"width":375.0,"height":73.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":375.0,"y":73.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.878000020980835,"g":0.878000020980835,"b":0.878000020980835,"a":1.0},"visible":true,"opacity":1.0}],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":1.0,"left":0.0},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":28.0,"paddingRight":20.0,"paddingBottom":28.0,"paddingLeft":20.0,"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","children":["I27:1648;24:736","I27:1648;24:737"],"componentProperties":{},"overrides":[{"key":[],"value":{"paddingLeft":20.0,"paddingRight":20.0,"size":{"x":375.0,"y":73.0}},"componentId":"24:745"}]},"27:1591":{"type":"FRAME","id":"27:1591","name":"Desktop","absoluteBoundingBox":{"x":4107.0,"y":100.0,"width":1280.0,"height":3234.0},"isolatedAbsoluteRenderBounds":{"x":4107.0,"y":100.0,"width":1280.0,"height":3234.0},"relativeTransform":[[1.0,0.0,64.0],[0.0,1.0,100.0]],"size":{"x":1280.0,"y":3234.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"overflowDirection":"VERTICAL_SCROLLING","layoutMode":"VERTICAL","counterAxisSizingMode":"FIXED","isBreakpointFrame":true,"children":["27:1592"]},"27:1645":{"mainComponentId":"24:764","type":"INSTANCE","id":"27:1645","name":"Footer","absoluteBoundingBox":{"x":4107.0,"y":3202.0,"width":1280.0,"height":132.0},"isolatedAbsoluteRenderBounds":{"x":4107.0,"y":3202.0,"width":1280.0,"height":132.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,3102.0]],"size":{"x":1280.0,"y":132.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.878000020980835,"g":0.878000020980835,"b":0.878000020980835,"a":1.0},"visible":true,"opacity":1.0}],"individualStrokeWeights":{"top":1.0,"right":0.0,"bottom":0.0,"left":0.0},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":48.0,"paddingRight":64.0,"paddingBottom":48.0,"paddingLeft":64.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":24.0,"counterAxisSizingMode":"FIXED","children":["I27:1645;24:747"],"componentProperties":{},"overrides":[]},"13:1371":{"key":"fc40269ce033eb6834d600bbde4384cd726ae352","name":"H1","styleType":"TEXT","remote":false,"description":"","id":"13:1371","assetId":"StyleId:13:1371","type":"STYLE","style":{"fontFamily":"Archivo","fontPostScriptName":null,"fontStyle":"Light","textAutoResize":"WIDTH_AND_HEIGHT","fontSize":56.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":70.0,"lineHeightPercent":114.889701843262,"lineHeightPercentFontSize":125.0,"lineHeightUnit":"FONT_SIZE_%"}},"27:2145":{"type":"GROUP","id":"27:2145","name":"Group 2","absoluteBoundingBox":{"x":5471.0,"y":1727.20446777344,"width":335.0,"height":309.510864257812},"targetAspectRatio":{"x":368.0,"y":340.0},"isolatedAbsoluteRenderBounds":{"x":5471.0,"y":1727.20446777344,"width":335.0,"height":309.510864257812},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,558.489135742188]],"size":{"x":335.0,"y":309.510864257812},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["27:2146"]},"27:1644":{"mainComponentId":"24:860","type":"INSTANCE","id":"27:1644","name":"Next Project","absoluteBoundingBox":{"x":4107.0,"y":3094.0,"width":1280.0,"height":108.0},"isolatedAbsoluteRenderBounds":{"x":4107.0,"y":3094.0,"width":1280.0,"height":108.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2994.0]],"size":{"x":1280.0,"y":108.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.878000020980835,"g":0.878000020980835,"b":0.878000020980835,"a":1.0},"visible":true,"opacity":1.0}],"individualStrokeWeights":{"top":1.0,"right":0.0,"bottom":0.0,"left":0.0},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":40.0,"paddingRight":64.0,"paddingBottom":40.0,"paddingLeft":64.0,"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","children":["I27:1644;24:853","I27:1644;52:3836"],"componentSetId":"24:861","componentProperties":{"Property 1":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":["Frame 15978832480","Ledger, Finance Dashboard0"],"value":{"characterStyleOverrides":[6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6],"characters":"Price Conversation Agent","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{"6":{"styleIdForText":"StyleId:13:1391","fontFamily":"Archivo","fontPostScriptName":null,"fontStyle":"Light","hyperlink":{"type":"NODE","nodeID":"/price-conversation-agent"},"paragraphSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.0,"lineHeightPercent":142.973846435547,"lineHeightPercentFontSize":155.555557250977,"lineHeightUnit":"PIXELS","inheritTextStyleId":"13:1391","paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"componentId":"24:860"}]},"27:1700":{"mainComponentId":"24:764","type":"INSTANCE","id":"27:1700","name":"Footer","absoluteBoundingBox":{"x":5451.0,"y":5146.05224609375,"width":375.0,"height":116.0},"isolatedAbsoluteRenderBounds":{"x":5451.0,"y":5146.05224609375,"width":375.0,"height":116.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,5046.05224609375]],"size":{"x":375.0,"y":116.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.878000020980835,"g":0.878000020980835,"b":0.878000020980835,"a":1.0},"visible":true,"opacity":1.0}],"individualStrokeWeights":{"top":1.0,"right":0.0,"bottom":0.0,"left":0.0},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":40.0,"paddingRight":20.0,"paddingBottom":40.0,"paddingLeft":20.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":24.0,"counterAxisSizingMode":"FIXED","children":["I27:1700;24:747"],"componentProperties":{},"overrides":[{"key":[],"value":{"paddingBottom":40.0,"paddingLeft":20.0,"paddingRight":20.0,"paddingTop":40.0,"size":{"x":375.0,"y":116.0}},"componentId":"24:764"}]},"24:749":{"type":"TEXT","id":"24:749","name":"Mark Meacher","absoluteBoundingBox":{"x":-2190.0,"y":2619.0,"width":100.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":-2188.5439453125,"y":2621.43188476562,"width":97.970703125,"height":11.760009765625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":100.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0670000016689301,"g":0.0670000016689301,"b":0.0670000016689301,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Mark Meacher","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Archivo","fontPostScriptName":null,"fontStyle":"Light","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":17.4080009460449,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"24:738":{"type":"TEXT","id":"24:738","name":"Home","absoluteBoundingBox":{"x":-1076.0,"y":2420.0,"width":38.0,"height":15.0},"isolatedAbsoluteRenderBounds":{"x":-1074.72595214844,"y":2422.39599609375,"width":35.88671875,"height":9.77197265625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":38.0,"y":15.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0670000016689301,"g":0.0670000016689301,"b":0.0670000016689301,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Home","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Archivo","fontPostScriptName":null,"fontStyle":"Light","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.2320003509521,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"27:2127":{"type":"GROUP","id":"27:2127","name":"Group 2","absoluteBoundingBox":{"x":4171.0,"y":2044.0,"width":368.0,"height":340.0},"targetAspectRatio":{"x":368.0,"y":340.0},"isolatedAbsoluteRenderBounds":{"x":4171.0,"y":2044.0,"width":368.0,"height":340.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,528.0]],"size":{"x":368.0,"y":340.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["27:2128"]},"27:1631":{"type":"FRAME","id":"27:1631","name":"Approach","absoluteBoundingBox":{"x":4107.0,"y":2464.0,"width":1280.0,"height":630.0},"isolatedAbsoluteRenderBounds":{"x":4107.0,"y":2464.0,"width":1280.0,"height":630.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2364.0]],"size":{"x":1280.0,"y":630.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingRight":64.0,"paddingBottom":80.0,"paddingLeft":64.0,"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":40.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["27:2277","27:1633"]},"27:1633":{"type":"FRAME","id":"27:1633","name":"Approach Text","absoluteBoundingBox":{"x":4767.0,"y":2464.0,"width":556.0,"height":550.0},"isolatedAbsoluteRenderBounds":{"x":4767.0,"y":2464.0,"width":556.0,"height":550.0},"relativeTransform":[[1.0,0.0,660.0],[0.0,1.0,0.0]],"size":{"x":556.0,"y":550.0},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":24.0,"primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["27:1634","27:1637"]},"27:1638":{"type":"TEXT","id":"27:1638","name":"Claude Label","absoluteBoundingBox":{"x":4767.0,"y":2863.0,"width":128.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":4767.1689453125,"y":2864.92602539062,"width":126.05859375,"height":9.22998046875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":128.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.419999986886978,"g":0.419999986886978,"b":0.419999986886978,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"WORKING WITH AI","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Archivo","fontPostScriptName":null,"fontStyle":"Light","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.0,"letterSpacingValue":1.0,"letterSpacingUnit":"PIXELS","lineHeightPx":14.1440010070801,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"24:899":{"key":"a7c6a666fb15f2f784ea636091696dcef2543a3d","name":"Med Paragraph","styleType":"TEXT","remote":false,"description":"","id":"24:899","assetId":"StyleId:24:899","type":"STYLE","style":{"fontFamily":"Archivo","fontPostScriptName":null,"fontStyle":"Light","paragraphSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.0,"lineHeightPercent":143.612121582031,"lineHeightPercentFontSize":156.25,"lineHeightUnit":"PIXELS"}},"27:2294":{"type":"GROUP","id":"27:2294","name":"Group 4","absoluteBoundingBox":{"x":4563.0,"y":2099.0,"width":368.0,"height":285.0},"isolatedAbsoluteRenderBounds":{"x":4563.0,"y":2099.0,"width":368.0,"height":285.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,583.0]],"size":{"x":368.0,"y":285.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["27:2280","27:2288"]},"27:1636":{"type":"TEXT","id":"27:1636","name":"I started from the funnel data, Hotjar recordings and an earlier AB test on a photo education link, which cut reminder-setting by 17% and lifted completed listings by 7.5% among engaged sellers. I worked on the following hypothesis: sellers defaulted to the lowest-effort option (set a reminder) due to cognitive overload from too many competing choices, turning a temporary \"car's not with me\" moment into a reason to defer the whole listing. From there I shaped the design goal: to reduce the intro page to one clear CTA with secondary options behind progressive disclosure. This change drastically improves the overall appearance of the photo page but the team and I were cognisant that this test alone wouldn’t encourage sellers who didn’t want to take pictures to continue. Instead our aim was to guide sellers more gently into supplying images rather than serving an up front panic moment that leads to abandonment.","absoluteBoundingBox":{"x":4767.0,"y":2504.0,"width":556.0,"height":335.0},"isolatedAbsoluteRenderBounds":{"x":4767.17578125,"y":2510.30395507812,"width":550.689453125,"height":321.887939453125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,40.0]],"size":{"x":556.0,"y":335.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.419999986886978,"g":0.419999986886978,"b":0.419999986886978,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"I started from the funnel data, Hotjar recordings and an earlier AB test on a photo education link, which cut reminder-setting by 17% and lifted completed listings by 7.5% among engaged sellers. I worked on the following hypothesis: sellers defaulted to the lowest-effort option (set a reminder) due to cognitive overload from too many competing choices, turning a temporary \"car's not with me\" moment into a reason to defer the whole listing. From there I shaped the design goal: to reduce the intro page to one clear CTA with secondary options behind progressive disclosure. \nThis change drastically improves the overall appearance of the photo page but the team and I were cognisant that this test alone wouldn’t encourage sellers who didn’t want to take pictures to continue. Instead our aim was to guide sellers more gently into supplying images rather than serving an up front panic moment that leads to abandonment. ","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":10.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":10.0}},"textAutoResize":"HEIGHT","paragraphSpacing":10.0,"style":{"styleIdForText":"StyleId:24:899","fontFamily":"Archivo","fontPostScriptName":null,"fontStyle":"Light","paragraphSpacing":10.0,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.0,"lineHeightPercent":143.612121582031,"lineHeightPercentFontSize":156.25,"lineHeightUnit":"PIXELS","paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"27:2277":{"type":"GROUP","id":"27:2277","name":"Group 3","absoluteBoundingBox":{"x":4171.0,"y":2464.0,"width":556.0,"height":550.0},"isolatedAbsoluteRenderBounds":{"x":4171.0,"y":2464.0,"width":556.0,"height":550.0},"relativeTransform":[[1.0,0.0,64.0],[0.0,1.0,0.0]],"size":{"x":556.0,"y":550.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","layoutGrow":1.0,"strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["27:1632","27:2273"]},"27:1649":{"type":"FRAME","id":"27:1649","name":"Hero","absoluteBoundingBox":{"x":5451.0,"y":173.0,"width":375.0,"height":348.382019042969},"isolatedAbsoluteRenderBounds":{"x":5451.0,"y":173.0,"width":375.0,"height":348.382019042969},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,73.0]],"size":{"x":375.0,"y":348.382019042969},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":40.0,"paddingRight":20.0,"paddingBottom":60.0,"paddingLeft":20.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":16.0,"counterAxisSizingMode":"FIXED","children":["27:1650","27:1651"]},"27:1634":{"type":"FRAME","id":"27:1634","name":"Frame 1597883229","absoluteBoundingBox":{"x":4767.0,"y":2464.0,"width":556.0,"height":375.0},"isolatedAbsoluteRenderBounds":{"x":4767.0,"y":2464.0,"width":556.0,"height":375.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":556.0,"y":375.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["27:1635","27:1636"]},"27:2275":{"type":"FRAME","id":"27:2275","name":"Frame 1597883234","absoluteBoundingBox":{"x":5492.0,"y":3891.89599609375,"width":293.0,"height":208.329223632812},"isolatedAbsoluteRenderBounds":{"x":5492.0,"y":3891.89599609375,"width":293.0,"height":208.329223632812},"relativeTransform":[[1.0,0.0,21.0],[0.0,1.0,19.8438186645508]],"size":{"x":293.0,"y":208.329223632812},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"bcc650154f9491ae6e01ad72324aa3ba1702a8e4","originalImageWidth":4096,"originalImageHeight":2913,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP","horizontal":"SCALE"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0626865671641791},"right":{"pixelOffset":0.0,"sizeFraction":0.937313432835821},"top":{"pixelOffset":19.8438186645508,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.512550115585327,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[5.0,5.0,5.0,5.0],"cornerRadius":5.0,"clipsContent":true,"children":[]},"27:2122":{"type":"FRAME","id":"27:2122","name":"Masonry Grid","absoluteBoundingBox":{"x":4107.0,"y":1516.0,"width":1280.0,"height":948.0},"isolatedAbsoluteRenderBounds":{"x":4107.0,"y":1516.0,"width":1280.0,"height":948.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1416.0]],"size":{"x":1280.0,"y":948.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingRight":64.0,"paddingBottom":80.0,"paddingLeft":64.0,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisSizingMode":"FIXED","children":["27:2123"]},"27:2123":{"type":"FRAME","id":"27:2123","name":"Masonry Row","absoluteBoundingBox":{"x":4171.0,"y":1516.0,"width":1152.0,"height":868.0},"isolatedAbsoluteRenderBounds":{"x":4171.0,"y":1516.0,"width":1152.0,"height":868.0},"relativeTransform":[[1.0,0.0,64.0],[0.0,1.0,0.0]],"size":{"x":1152.0,"y":868.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"GRID","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","gridColumnCount":3,"gridRowCount":1,"gridRowGap":24.0,"gridColumnGap":24.0,"gridColumnsSizing":"repeat(3,minmax(0,1fr))","gridRowsSizing":" 938px","children":["27:2124","27:2264","27:2138"]},"27:2289":{"type":"FRAME","id":"27:2289","name":"Frame 1597883234","absoluteBoundingBox":{"x":5501.94970703125,"y":2682.71533203125,"width":272.1875,"height":212.595443725586},"targetAspectRatio":{"x":218.0,"y":154.0},"isolatedAbsoluteRenderBounds":{"x":5501.94970703125,"y":2682.71533203125,"width":272.1875,"height":212.595458984375},"relativeTransform":[[1.0,0.0,30.9497146606445],[0.0,1.0,39.0]],"size":{"x":272.1875,"y":212.595443725586},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"3f1292a137c7f281c6558be04c5f2f1bd88f6c7a","originalImageWidth":4096,"originalImageHeight":2913,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP","horizontal":"SCALE"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0923872079422225},"right":{"pixelOffset":0.0,"sizeFraction":0.904887207942222},"top":{"pixelOffset":39.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.401881694793701,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[4.01881694793701,4.01881694793701,4.01881694793701,4.01881694793701],"cornerRadius":4.01881694793701,"clipsContent":true,"children":[]},"27:2138":{"type":"FRAME","id":"27:2138","name":"Masonry Column 4","absoluteBoundingBox":{"x":4955.0,"y":1516.0,"width":368.0,"height":938.0},"isolatedAbsoluteRenderBounds":{"x":4955.0,"y":1516.0,"width":368.0,"height":938.0},"relativeTransform":[[1.0,0.0,784.0],[0.0,1.0,0.0]],"size":{"x":368.0,"y":938.0},"fills":[],"constraintValues":{"left":{"pixelOffset":784.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutAlign":"STRETCH","layoutGrow":1.0,"gridColumnAnchorIndex":2,"strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":24.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["27:2139","27:2252"]},"61:4243":{"type":"FRAME","id":"61:4243","name":"Video Frame","absoluteBoundingBox":{"x":5590.0,"y":533.0,"width":94.0,"height":184.0},"isolatedAbsoluteRenderBounds":{"x":5590.0,"y":533.0,"width":94.0,"height":184.0},"relativeTransform":[[1.0,0.0,139.0],[0.0,1.0,11.6179809570312]],"size":{"x":94.0,"y":184.0},"fills":[{"blendMode":"NORMAL","type":"VIDEO","scaleMode":"STRETCH","imageRef":"dbfeaa66beaa24a2a4f62e2c114b850f634300b7","imageTransform":[[0.216815486550331,0.0,0.389868557453156],[0.0,0.894527435302734,0.0455526076257229]],"originalImageWidth":3726,"originalImageHeight":1818,"videoRef":"3a1a0e5a7fd6fbb124f0b8a0bf6dfa357272c428","visible":true,"opacity":1.0,"autoplay":true,"mediaLoop":true,"muted":true,"showControls":false}],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"CENTER"},"constraintValues":{"left":{"pixelOffset":-48.5,"sizeFraction":0.5},"right":{"pixelOffset":45.5,"sizeFraction":0.5},"top":{"pixelOffset":11.6179809570312,"sizeFraction":0.0},"bottom":{"pixelOffset":-12.7153625488281,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.60870862007141,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[16.0,16.0,16.0,16.0],"cornerRadius":16.0,"clipsContent":true,"children":[]},"27:2142":{"type":"FRAME","id":"27:2142","name":"Masonry Column 1","absoluteBoundingBox":{"x":5471.0,"y":1168.71533203125,"width":335.0,"height":868.0},"isolatedAbsoluteRenderBounds":{"x":5471.0,"y":1168.71533203125,"width":335.0,"height":868.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":335.0,"y":868.0},"fills":[],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":24.0,"counterAxisSizingMode":"FIXED","children":["27:2143"]},"27:1656":{"type":"FRAME","id":"27:1656","name":"Frame 1597883231","absoluteBoundingBox":{"x":5471.0,"y":374.0,"width":168.0,"height":87.3820190429688},"isolatedAbsoluteRenderBounds":{"x":5471.0,"y":374.0,"width":168.0,"height":87.3820190429688},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":168.0,"y":87.3820190429688},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":24.0,"children":["27:1657","27:1660"]},"27:1635":{"type":"TEXT","id":"27:1635","name":"Approach","absoluteBoundingBox":{"x":4767.0,"y":2464.0,"width":94.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":4767.17578125,"y":2469.09399414062,"width":91.64208984375,"height":19.7119140625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":94.0,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0670000016689301,"g":0.0670000016689301,"b":0.0670000016689301,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Approach","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:24:905","fontFamily":"Archivo","fontPostScriptName":null,"fontStyle":"Light","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.5,"lineHeightPercent":114.889701843262,"lineHeightPercentFontSize":125.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"27:2252":{"type":"FRAME","id":"27:2252","name":"Frame 2","absoluteBoundingBox":{"x":4955.0,"y":1960.0,"width":368.0,"height":494.0},"targetAspectRatio":{"x":368.0,"y":494.0},"isolatedAbsoluteRenderBounds":{"x":4955.0,"y":1960.0,"width":368.0,"height":494.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,444.0]],"size":{"x":368.0,"y":494.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":24.0,"primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["27:2253"]},"27:1669":{"type":"FRAME","id":"27:1669","name":"Approach Text","absoluteBoundingBox":{"x":5471.0,"y":4160.05224609375,"width":335.0,"height":800.0},"isolatedAbsoluteRenderBounds":{"x":5471.0,"y":4160.05224609375,"width":335.0,"height":800.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,347.999969482422]],"size":{"x":335.0,"y":800.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":24.0,"primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["27:1670","27:1673"]},"27:1663":{"type":"FRAME","id":"27:1663","name":"Overview","absoluteBoundingBox":{"x":5451.0,"y":729.71533203125,"width":375.0,"height":439.0},"isolatedAbsoluteRenderBounds":{"x":5451.0,"y":729.71533203125,"width":375.0,"height":439.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,629.71533203125]],"size":{"x":375.0,"y":439.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":60.0,"paddingRight":20.0,"paddingBottom":60.0,"paddingLeft":20.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":16.0,"counterAxisSizingMode":"FIXED","children":["27:1664"]},"27:2265":{"type":"RECTANGLE","id":"27:2265","name":"Gallery — Phone View 3","absoluteBoundingBox":{"x":4563.0,"y":1516.0,"width":368.0,"height":559.0},"isolatedAbsoluteRenderBounds":{"x":4563.0,"y":1516.0,"width":368.0,"height":559.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":368.0,"y":559.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.898039221763611,"g":0.894117653369904,"b":0.878431379795074,"a":1.0},"visible":true,"opacity":1.0},{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"07ce0c3896f63e40759b347b394cbe95342f030e","originalImageWidth":3726,"originalImageHeight":1818,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[4.0,4.0,4.0,4.0],"cornerRadius":4.0},"27:2139":{"type":"RECTANGLE","id":"27:2139","name":"Gallery — Phone View 3","absoluteBoundingBox":{"x":4955.0,"y":1516.0,"width":368.0,"height":420.0},"targetAspectRatio":{"x":368.0,"y":420.0},"isolatedAbsoluteRenderBounds":{"x":4955.0,"y":1516.0,"width":368.0,"height":420.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":368.0,"y":420.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"291a293dafe5eced3ba90b7132a3085c1d607790","imageTransform":[[0.425487130880356,0.0,0.287256449460983],[0.0,0.995260715484619,0.00473933666944504]],"originalImageWidth":3726,"originalImageHeight":1818,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[4.0,4.0,4.0,4.0],"cornerRadius":4.0},"27:1657":{"type":"FRAME","id":"27:1657","name":"Frame 1597883230","absoluteBoundingBox":{"x":5471.0,"y":374.0,"width":168.0,"height":42.0},"isolatedAbsoluteRenderBounds":{"x":5471.0,"y":374.0,"width":168.0,"height":42.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":168.0,"y":42.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":12.0,"children":["27:1658","27:1659"]},"24:863":{"type":"TEXT","id":"24:863","name":"Next Project","absoluteBoundingBox":{"x":-2234.0,"y":2909.0,"width":116.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":-2232.81689453125,"y":2910.92602539062,"width":113.79443359375,"height":9.22998046875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,40.0]],"size":{"x":116.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.419999986886978,"g":0.419999986886978,"b":0.419999986886978,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Next Project","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:13:1386","fontFamily":"Archivo","fontPostScriptName":null,"fontStyle":"Light","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.5,"letterSpacingValue":1.5,"letterSpacingUnit":"PIXELS","lineHeightPx":14.1440010070801,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"27:1671":{"type":"TEXT","id":"27:1671","name":"Approach","absoluteBoundingBox":{"x":5471.0,"y":4160.05224609375,"width":94.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":5471.17578125,"y":4165.146484375,"width":91.64208984375,"height":19.7119140625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":94.0,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0670000016689301,"g":0.0670000016689301,"b":0.0670000016689301,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Approach","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:24:905","fontFamily":"Archivo","fontPostScriptName":null,"fontStyle":"Light","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.5,"lineHeightPercent":114.889701843262,"lineHeightPercentFontSize":125.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"27:2125":{"type":"FRAME","id":"27:2125","name":"Masonry Column 2","absoluteBoundingBox":{"x":4171.0,"y":1516.0,"width":368.0,"height":868.0},"isolatedAbsoluteRenderBounds":{"x":4171.0,"y":1516.0,"width":368.0,"height":868.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":368.0,"y":868.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","layoutGrow":1.0,"strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":24.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["27:2126","27:2127"]},"27:2273":{"type":"FRAME","id":"27:2273","name":"Frame 1597883234","absoluteBoundingBox":{"x":4231.00048828125,"y":2577.8447265625,"width":435.999786376953,"height":322.311889648438},"isolatedAbsoluteRenderBounds":{"x":4231.00048828125,"y":2577.8447265625,"width":436.0,"height":322.31201171875},"relativeTransform":[[1.0,0.0,60.00048828125],[0.0,1.0,113.844627380371]],"size":{"x":435.999786376953,"y":322.311889648438},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"bcc650154f9491ae6e01ad72324aa3ba1702a8e4","originalImageWidth":4096,"originalImageHeight":2913,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP","horizontal":"SCALE"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.107914547268435},"right":{"pixelOffset":0.0,"sizeFraction":0.892086824924826},"top":{"pixelOffset":113.844627380371,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.586021482944489,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[5.8602147102356,5.8602147102356,5.8602147102356,5.8602147102356],"cornerRadius":5.8602147102356,"clipsContent":true,"children":[]},"13:1372":{"type":"TEXT","id":"13:1372","name":"H2","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":51.0,"height":53.0},"isolatedAbsoluteRenderBounds":{"x":0.336000025272369,"y":12.1879978179932,"width":50.2297058105469,"height":36.4560012817383},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":51.0,"y":53.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Archivo","fontPostScriptName":null,"fontStyle":"Light","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":42.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":52.5,"lineHeightPercent":114.889701843262,"lineHeightPercentFontSize":125.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"27:1660":{"mainComponentId":"24:535","type":"INSTANCE","id":"27:1660","name":"AI Badge","absoluteBoundingBox":{"x":5471.0,"y":440.0,"width":65.8314590454102,"height":21.382022857666},"isolatedAbsoluteRenderBounds":{"x":5471.0,"y":440.0,"width":65.83154296875,"height":21.382022857666},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,66.0]],"size":{"x":65.8314590454102,"y":21.382022857666},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.74157303571701,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[740.831481933594,740.831481933594,740.831481933594,740.831481933594],"cornerRadius":740.831481933594,"paddingTop":5.19101142883301,"paddingRight":7.41573047637939,"paddingBottom":5.19101142883301,"paddingLeft":7.41573047637939,"layoutMode":"HORIZONTAL","itemSpacing":7.41573047637939,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","children":["I27:1660;28:107"],"componentProperties":{},"uniformScaleFactor":0.74157303571701,"overrides":[{"key":[],"value":{"size":{"x":65.8314590454102,"y":21.382022857666}},"componentId":"24:535"}]},"27:2128":{"type":"RECTANGLE","id":"27:2128","name":"Gallery — NCST Tile Image","absoluteBoundingBox":{"x":4171.0,"y":2044.0,"width":368.0,"height":340.0},"isolatedAbsoluteRenderBounds":{"x":4171.0,"y":2044.0,"width":368.0,"height":340.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":368.0,"y":340.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"5f10003ddaf490d05309098761af1ed26cc47ace","originalImageWidth":2752,"originalImageHeight":1536,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP","horizontal":"SCALE"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[4.0,4.0,4.0,4.0],"cornerRadius":4.0},"27:1652":{"type":"FRAME","id":"27:1652","name":"Frame 1597883232","absoluteBoundingBox":{"x":5471.0,"y":243.0,"width":335.0,"height":105.0},"isolatedAbsoluteRenderBounds":{"x":5471.0,"y":243.0,"width":335.0,"height":105.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":335.0,"y":105.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":4.0,"counterAxisSizingMode":"FIXED","children":["27:1653","27:1654"]},"27:2254":{"type":"RECTANGLE","id":"27:2254","name":"Gallery — Phone View 1","absoluteBoundingBox":{"x":4955.0,"y":1960.0,"width":368.0,"height":425.0},"isolatedAbsoluteRenderBounds":{"x":4955.0,"y":1960.0,"width":368.0,"height":425.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":368.0,"y":425.0},"fills":[{"blendMode":"NORMAL","type":"VIDEO","scaleMode":"FILL","imageRef":"a88323d0cccf03b64795caa0e0243c886427ae72","originalImageWidth":1440,"originalImageHeight":2560,"videoRef":"7bf9f969e4f5a8cfa563c48afb9ad2164c74febb","visible":true,"opacity":1.0,"autoplay":true,"mediaLoop":true,"muted":true,"showControls":false}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[4.0,4.0,4.0,4.0],"cornerRadius":4.0},"24:861":{"type":"COMPONENT_SET","id":"24:861","name":"Next Project","absoluteBoundingBox":{"x":-2274.0,"y":2739.0,"width":1320.0,"height":260.0},"isolatedAbsoluteRenderBounds":{"x":-2274.0,"y":2739.0,"width":1320.0,"height":260.0},"relativeTransform":[[1.0,0.0,141.0],[0.0,1.0,2857.0]],"size":{"x":1320.0,"y":260.0},"fills":[],"constraintValues":{"left":{"pixelOffset":141.0,"sizeFraction":0.0},"top":{"pixelOffset":2857.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokeDashes":[10.0,5.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.592156887054443,"g":0.278431385755539,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["24:860","24:862"],"componentPropertyDefinitions":{"Property 1":{"type":"VARIANT","defaultValue":"Desktop","variantOptions":["Desktop","Mobile"]}}},"27:1609":{"type":"FRAME","id":"27:1609","name":"Overview Inner","absoluteBoundingBox":{"x":4171.0,"y":1267.0,"width":720.0,"height":169.0},"isolatedAbsoluteRenderBounds":{"x":4171.0,"y":1267.0,"width":720.0,"height":169.0},"relativeTransform":[[1.0,0.0,64.0],[0.0,1.0,0.0]],"size":{"x":720.0,"y":169.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":16.0,"counterAxisSizingMode":"FIXED","children":["27:1610","27:1611"]},"27:2156":{"type":"FRAME","id":"27:2156","name":"Masonry Column 4","absoluteBoundingBox":{"x":5471.0,"y":2952.71533203125,"width":335.0,"height":859.3369140625},"isolatedAbsoluteRenderBounds":{"x":5471.0,"y":2952.71533203125,"width":335.0,"height":859.3369140625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1784.0]],"size":{"x":335.0,"y":859.3369140625},"fills":[],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":1784.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutGrow":1.0,"gridRowAnchorIndex":2,"strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":24.0,"counterAxisSizingMode":"FIXED","children":["27:2157","27:2255"]},"27:1610":{"type":"TEXT","id":"27:1610","name":"Overview","absoluteBoundingBox":{"x":4171.0,"y":1267.0,"width":90.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":4172.18798828125,"y":1272.09399414062,"width":88.4580078125,"height":16.1700439453125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":90.0,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0670000016689301,"g":0.0670000016689301,"b":0.0670000016689301,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Overview","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:24:905","fontFamily":"Archivo","fontPostScriptName":null,"fontStyle":"Light","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.5,"lineHeightPercent":114.889701843262,"lineHeightPercentFontSize":125.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"27:1606":{"type":"FRAME","id":"27:1606","name":"Hero Image","absoluteBoundingBox":{"x":4107.0,"y":547.0,"width":1280.0,"height":720.0},"isolatedAbsoluteRenderBounds":{"x":4107.0,"y":547.0,"width":1280.0,"height":720.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,447.0]],"size":{"x":1280.0,"y":720.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingRight":64.0,"paddingBottom":80.0,"paddingLeft":64.0,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisSizingMode":"FIXED","children":["61:4238"]},"27:1605":{"type":"TEXT","id":"27:1605","name":"Category: Seller experience","absoluteBoundingBox":{"x":4374.0,"y":465.0,"width":168.0,"height":15.0},"isolatedAbsoluteRenderBounds":{"x":4374.755859375,"y":466.877990722656,"width":166.50634765625,"height":12.6700134277344},"relativeTransform":[[1.0,0.0,90.0],[0.0,1.0,0.0]],"size":{"x":168.0,"y":15.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.419999986886978,"g":0.419999986886978,"b":0.419999986886978,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Category: Seller experience","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":10.0}},"textAutoResize":"WIDTH_AND_HEIGHT","paragraphSpacing":10.0,"style":{"styleIdForText":"StyleId:24:887","fontFamily":"Archivo","fontPostScriptName":null,"fontStyle":"Light","paragraphSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.2320003509521,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"27:1608":{"type":"FRAME","id":"27:1608","name":"Overview","absoluteBoundingBox":{"x":4107.0,"y":1267.0,"width":1280.0,"height":249.0},"isolatedAbsoluteRenderBounds":{"x":4107.0,"y":1267.0,"width":1280.0,"height":249.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1167.0]],"size":{"x":1280.0,"y":249.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingRight":64.0,"paddingBottom":80.0,"paddingLeft":64.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":16.0,"counterAxisSizingMode":"FIXED","children":["27:1609"]},"27:1674":{"type":"TEXT","id":"27:1674","name":"Claude Label","absoluteBoundingBox":{"x":5471.0,"y":4709.05224609375,"width":128.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":5471.1689453125,"y":4710.97802734375,"width":126.05859375,"height":9.22998046875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":128.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.419999986886978,"g":0.419999986886978,"b":0.419999986886978,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"WORKING WITH AI","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Archivo","fontPostScriptName":null,"fontStyle":"Light","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.0,"letterSpacingValue":1.0,"letterSpacingUnit":"PIXELS","lineHeightPx":14.1440010070801,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"27:1603":{"type":"FRAME","id":"27:1603","name":"Frame 1597883230","absoluteBoundingBox":{"x":4284.0,"y":465.0,"width":258.0,"height":15.0},"isolatedAbsoluteRenderBounds":{"x":4284.0,"y":465.0,"width":258.0,"height":15.0},"relativeTransform":[[1.0,0.0,113.0],[0.0,1.0,7.0]],"size":{"x":258.0,"y":15.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":24.0,"counterAxisAlignItems":"CENTER","children":["27:1604","27:1605"]},"61:4240":{"type":"FRAME","id":"61:4240","name":"Video Frame","absoluteBoundingBox":{"x":4611.0,"y":585.0,"width":270.0,"height":559.0},"targetAspectRatio":{"x":270.0,"y":559.0},"isolatedAbsoluteRenderBounds":{"x":4611.0,"y":585.0,"width":270.0,"height":559.0},"relativeTransform":[[1.0,0.0,440.0],[0.0,1.0,38.0]],"size":{"x":270.0,"y":559.0},"fills":[{"blendMode":"NORMAL","type":"VIDEO","scaleMode":"STRETCH","imageRef":"dbfeaa66beaa24a2a4f62e2c114b850f634300b7","imageTransform":[[0.214104831218719,0.0,0.390322297811508],[0.0,0.908497095108032,0.041277389973402]],"originalImageWidth":3726,"originalImageHeight":1818,"videoRef":"3a1a0e5a7fd6fbb124f0b8a0bf6dfa357272c428","visible":true,"opacity":1.0,"autoplay":true,"mediaLoop":true,"muted":true,"showControls":false}],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"CENTER"},"constraintValues":{"left":{"pixelOffset":-136.0,"sizeFraction":0.5},"right":{"pixelOffset":134.0,"sizeFraction":0.5},"top":{"pixelOffset":38.0,"sizeFraction":0.0},"bottom":{"pixelOffset":-43.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.0946741104126,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[50.0,50.0,50.0,50.0],"cornerRadius":50.0,"clipsContent":true,"children":[]},"27:2157":{"type":"RECTANGLE","id":"27:2157","name":"Gallery — Phone View 3","absoluteBoundingBox":{"x":5471.0,"y":2952.71533203125,"width":335.0,"height":382.336944580078},"targetAspectRatio":{"x":287.0,"y":327.554351806641},"isolatedAbsoluteRenderBounds":{"x":5471.0,"y":2952.71533203125,"width":335.0,"height":382.3369140625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":335.0,"y":382.336944580078},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"291a293dafe5eced3ba90b7132a3085c1d607790","imageTransform":[[0.425487130880356,0.0,0.287256449460983],[0.0,0.995260715484619,0.00473933666944504]],"originalImageWidth":3726,"originalImageHeight":1818,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[4.0,4.0,4.0,4.0],"cornerRadius":4.0},"24:887":{"key":"37738f2ac9911e8c70861c0eec562aa912f1d9d9","name":"Label","styleType":"TEXT","remote":false,"description":"","id":"24:887","assetId":"StyleId:24:887","type":"STYLE","style":{"fontFamily":"Archivo","fontPostScriptName":null,"fontStyle":"Light","paragraphSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.2320003509521,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},"27:1594":{"type":"FRAME","id":"27:1594","name":"Hero","absoluteBoundingBox":{"x":4107.0,"y":173.0,"width":1280.0,"height":374.0},"isolatedAbsoluteRenderBounds":{"x":4107.0,"y":173.0,"width":1280.0,"height":374.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,73.0]],"size":{"x":1280.0,"y":374.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":100.0,"paddingRight":64.0,"paddingBottom":60.0,"paddingLeft":64.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":16.0,"counterAxisSizingMode":"FIXED","children":["27:1595","27:1596"]},"27:1675":{"type":"TEXT","id":"27:1675","name":"Claude Paragraph","absoluteBoundingBox":{"x":5471.0,"y":4735.05224609375,"width":335.0,"height":225.0},"isolatedAbsoluteRenderBounds":{"x":5471.17578125,"y":4741.484375,"width":318.693359375,"height":214.47998046875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,26.0]],"size":{"x":335.0,"y":225.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.419999986886978,"g":0.419999986886978,"b":0.419999986886978,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"I started this project in Claude Design, quickly producing some progressive discloisure prototypes for me to iterate and improve on in Figma later. I also used Google Gemini and ElevenLabs to generate hero and product imagery and a short video walking through the proposed photo upload experience, giving stakeholders a clearer sense of the redesigned flow ahead of any build work.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":10.0}},"textAutoResize":"HEIGHT","paragraphSpacing":10.0,"style":{"styleIdForText":"StyleId:24:899","fontFamily":"Archivo","fontPostScriptName":null,"fontStyle":"Light","paragraphSpacing":10.0,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.0,"lineHeightPercent":143.612121582031,"lineHeightPercentFontSize":156.25,"lineHeightUnit":"PIXELS","paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"27:2253":{"type":"FRAME","id":"27:2253","name":"Masonry Column 4","absoluteBoundingBox":{"x":4955.0,"y":1960.0,"width":368.0,"height":494.0},"targetAspectRatio":{"x":368.0,"y":494.0},"isolatedAbsoluteRenderBounds":{"x":4955.0,"y":1960.0,"width":368.0,"height":494.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":368.0,"y":494.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":24.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["27:2254"]},"27:1597":{"type":"FRAME","id":"27:1597","name":"Frame 1597883232","absoluteBoundingBox":{"x":4171.0,"y":303.0,"width":1152.0,"height":119.0},"isolatedAbsoluteRenderBounds":{"x":4171.0,"y":303.0,"width":1152.0,"height":119.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1152.0,"y":119.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":4.0,"counterAxisSizingMode":"FIXED","children":["27:1598","27:1599"]},"27:1600":{"type":"FRAME","id":"27:1600","name":"Meta","absoluteBoundingBox":{"x":4171.0,"y":458.0,"width":371.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":4171.0,"y":458.0,"width":371.0,"height":29.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,155.0]],"size":{"x":371.0,"y":29.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":24.0,"counterAxisAlignItems":"CENTER","children":["27:1601"]},"13:1386":{"key":"e1b987360b0778bbe83f20de06e355997854598c","name":"H6","styleType":"TEXT","remote":false,"description":"","id":"13:1386","assetId":"StyleId:13:1386","type":"STYLE","style":{"fontFamily":"Archivo","fontPostScriptName":null,"fontStyle":"Light","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.5,"letterSpacingValue":1.5,"letterSpacingUnit":"PIXELS","lineHeightPx":14.1440010070801,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%"}},"27:2124":{"type":"FRAME","id":"27:2124","name":"Masonry Column 1","absoluteBoundingBox":{"x":4171.0,"y":1516.0,"width":368.0,"height":868.0},"isolatedAbsoluteRenderBounds":{"x":4171.0,"y":1516.0,"width":368.0,"height":868.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":368.0,"y":868.0},"fills":[],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":24.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["27:2125"]},"52:3837":{"type":"TEXT","id":"52:3837","name":"Ledger, Finance Dashboard","absoluteBoundingBox":{"x":-1285.99365234375,"y":2799.0,"width":216.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":-1284.35571289062,"y":2805.98608398438,"width":212.316284179688,"height":16.289794921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":216.0,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0670000016689301,"g":0.0670000016689301,"b":0.0670000016689301,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"hover":{"transition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"behaviorType":"hover"}},"characterStyleOverrides":[],"characters":"Ledger, Finance Dashboard","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":10.0}},"textAutoResize":"WIDTH_AND_HEIGHT","paragraphSpacing":10.0,"style":{"styleIdForText":"StyleId:13:1391","fontFamily":"Archivo","fontPostScriptName":null,"fontStyle":"Light","paragraphSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.0,"lineHeightPercent":142.973846435547,"lineHeightPercentFontSize":155.555557250977,"lineHeightUnit":"PIXELS","paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"27:1595":{"type":"TEXT","id":"27:1595","name":"CASE STUDY","absoluteBoundingBox":{"x":4171.0,"y":273.0,"width":97.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":4171.7021484375,"y":274.925994873047,"width":95.193359375,"height":9.23001098632812},"relativeTransform":[[1.0,0.0,64.0],[0.0,1.0,100.0]],"size":{"x":97.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.419999986886978,"g":0.419999986886978,"b":0.419999986886978,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"CASE STUDY","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:13:1386","fontFamily":"Archivo","fontPostScriptName":null,"fontStyle":"Light","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.5,"letterSpacingValue":1.5,"letterSpacingUnit":"PIXELS","lineHeightPx":14.1440010070801,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"27:2264":{"type":"FRAME","id":"27:2264","name":"Masonry Column 3","absoluteBoundingBox":{"x":4563.0,"y":1516.0,"width":368.0,"height":938.0},"isolatedAbsoluteRenderBounds":{"x":4563.0,"y":1516.0,"width":368.0,"height":938.0},"relativeTransform":[[1.0,0.0,392.0],[0.0,1.0,0.0]],"size":{"x":368.0,"y":938.0},"fills":[],"constraintValues":{"left":{"pixelOffset":392.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutAlign":"STRETCH","layoutGrow":1.0,"gridColumnAnchorIndex":1,"strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":24.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["27:2265","27:2294"]},"27:1593":{"mainComponentId":"24:745","type":"INSTANCE","id":"27:1593","name":"Nav","absoluteBoundingBox":{"x":4107.0,"y":100.0,"width":1280.0,"height":73.0},"isolatedAbsoluteRenderBounds":{"x":4107.0,"y":100.0,"width":1280.0,"height":73.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1280.0,"y":73.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.878000020980835,"g":0.878000020980835,"b":0.878000020980835,"a":1.0},"visible":true,"opacity":1.0}],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":1.0,"left":0.0},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":28.0,"paddingRight":64.0,"paddingBottom":28.0,"paddingLeft":64.0,"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","children":["I27:1593;24:736","I27:1593;24:737"],"componentProperties":{},"overrides":[]},"24:764":{"type":"COMPONENT","id":"24:764","name":"Footer","absoluteBoundingBox":{"x":-2254.0,"y":2571.0,"width":1280.0,"height":132.0},"isolatedAbsoluteRenderBounds":{"x":-2254.0,"y":2571.0,"width":1280.0,"height":132.0},"relativeTransform":[[1.0,0.0,161.0],[0.0,1.0,2689.0]],"size":{"x":1280.0,"y":132.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":161.0,"sizeFraction":0.0},"top":{"pixelOffset":2689.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.878000020980835,"g":0.878000020980835,"b":0.878000020980835,"a":1.0},"visible":true,"opacity":1.0}],"individualStrokeWeights":{"top":1.0,"right":0.0,"bottom":0.0,"left":0.0},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":48.0,"paddingRight":64.0,"paddingBottom":48.0,"paddingLeft":64.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":24.0,"counterAxisSizingMode":"FIXED","children":["24:747"]},"52:3867":{"type":"TEXT","id":"52:3867","name":"Ledger, Finance Dashboard","absoluteBoundingBox":{"x":-2234.0,"y":2927.0,"width":216.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":-2232.36206054688,"y":2933.98608398438,"width":212.316284179688,"height":16.289794921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":216.0,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0670000016689301,"g":0.0670000016689301,"b":0.0670000016689301,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"hover":{"transition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"behaviorType":"hover"}},"characterStyleOverrides":[],"characters":"Ledger, Finance Dashboard","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":10.0}},"textAutoResize":"WIDTH_AND_HEIGHT","paragraphSpacing":10.0,"style":{"styleIdForText":"StyleId:13:1391","fontFamily":"Archivo","fontPostScriptName":null,"fontStyle":"Light","paragraphSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.0,"lineHeightPercent":142.973846435547,"lineHeightPercentFontSize":155.555557250977,"lineHeightUnit":"PIXELS","paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"27:2140":{"type":"FRAME","id":"27:2140","name":"Masonry Grid","absoluteBoundingBox":{"x":5451.0,"y":1168.71533203125,"width":375.0,"height":2643.3369140625},"isolatedAbsoluteRenderBounds":{"x":5451.0,"y":1168.71533203125,"width":375.0,"height":2643.3369140625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1068.71533203125]],"size":{"x":375.0,"y":2643.3369140625},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingRight":20.0,"paddingLeft":20.0,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisSizingMode":"FIXED","children":["27:2141"]},"27:1601":{"type":"FRAME","id":"27:1601","name":"Frame 1597883231","absoluteBoundingBox":{"x":4171.0,"y":458.0,"width":371.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":4171.0,"y":458.0,"width":371.0,"height":29.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":371.0,"y":29.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":24.0,"counterAxisAlignItems":"CENTER","children":["27:1602","27:1603"]},"27:2255":{"type":"FRAME","id":"27:2255","name":"Frame 2","absoluteBoundingBox":{"x":5471.0,"y":3359.05224609375,"width":335.0,"height":452.999969482422},"targetAspectRatio":{"x":335.0,"y":453.0},"isolatedAbsoluteRenderBounds":{"x":5471.0,"y":3359.05224609375,"width":335.0,"height":453.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,406.336944580078]],"size":{"x":335.0,"y":452.999969482422},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":24.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["27:2256"]},"27:1598":{"type":"TEXT","id":"27:1598","name":"Photo Step Redesign","absoluteBoundingBox":{"x":4171.0,"y":303.0,"width":1152.0,"height":70.0},"isolatedAbsoluteRenderBounds":{"x":4176.09619140625,"y":316.511993408203,"width":510.04443359375,"height":50.6799926757812},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1152.0,"y":70.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0670000016689301,"g":0.0670000016689301,"b":0.0670000016689301,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Photo Step Redesign","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"styleIdForText":"StyleId:13:1371","fontFamily":"Archivo","fontPostScriptName":null,"fontStyle":"Light","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":56.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":70.0,"lineHeightPercent":114.889701843262,"lineHeightPercentFontSize":125.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"27:2288":{"type":"FRAME","id":"27:2288","name":"Frame 1597883234","absoluteBoundingBox":{"x":4597.0,"y":2138.0,"width":299.0,"height":212.595443725586},"targetAspectRatio":{"x":299.0,"y":212.595443725586},"isolatedAbsoluteRenderBounds":{"x":4597.0,"y":2138.0,"width":299.0,"height":212.595458984375},"relativeTransform":[[1.0,0.0,34.0],[0.0,1.0,39.0]],"size":{"x":299.0,"y":212.595443725586},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"3f1292a137c7f281c6558be04c5f2f1bd88f6c7a","originalImageWidth":4096,"originalImageHeight":2913,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP","horizontal":"SCALE"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0923913043478261},"right":{"pixelOffset":0.0,"sizeFraction":0.904891304347826},"top":{"pixelOffset":39.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.401881694793701,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[4.01881694793701,4.01881694793701,4.01881694793701,4.01881694793701],"cornerRadius":4.01881694793701,"clipsContent":true,"children":[]},"61:4238":{"type":"FRAME","id":"61:4238","name":"Frame 1597883250","absoluteBoundingBox":{"x":4171.0,"y":547.0,"width":1152.0,"height":640.0},"targetAspectRatio":{"x":1152.0,"y":640.0},"isolatedAbsoluteRenderBounds":{"x":4171.0,"y":547.0,"width":1152.0,"height":640.0},"relativeTransform":[[1.0,0.0,64.0],[0.0,1.0,0.0]],"size":{"x":1152.0,"y":640.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.905882358551025,"g":0.898039221763611,"b":0.882352948188782,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["61:4239","61:4240"]},"27:1599":{"type":"TEXT","id":"27:1599","name":"Redesigning the photo step to reduce cognitive overload","absoluteBoundingBox":{"x":4171.0,"y":377.0,"width":1152.0,"height":45.0},"isolatedAbsoluteRenderBounds":{"x":4174.27587890625,"y":385.971984863281,"width":866.51123046875,"height":32.5800170898438},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,74.0]],"size":{"x":1152.0,"y":45.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0670000016689301,"g":0.0670000016689301,"b":0.0670000016689301,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Redesigning the photo step to reduce cognitive overload","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"styleIdForText":"StyleId:13:1376","fontFamily":"Archivo","fontPostScriptName":null,"fontStyle":"Light","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":36.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":45.0,"lineHeightPercent":114.889701843262,"lineHeightPercentFontSize":125.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"27:1654":{"type":"TEXT","id":"27:1654","name":"Redesigning the photo step to reduce cognitive overload","absoluteBoundingBox":{"x":5471.0,"y":292.0,"width":335.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":5472.5400390625,"y":297.093994140625,"width":282.19091796875,"height":47.9100036621094},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,49.0]],"size":{"x":335.0,"y":56.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0670000016689301,"g":0.0670000016689301,"b":0.0670000016689301,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Redesigning the photo step to reduce cognitive overload","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"styleIdForText":"StyleId:24:905","fontFamily":"Archivo","fontPostScriptName":null,"fontStyle":"Light","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.5,"lineHeightPercent":114.889701843262,"lineHeightPercentFontSize":125.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"13:1376":{"key":"54cc566bb8cf8db88a937bd156b6b2033453ffc2","name":"H3","styleType":"TEXT","remote":false,"description":"","id":"13:1376","assetId":"StyleId:13:1376","type":"STYLE","style":{"fontFamily":"Archivo","fontPostScriptName":null,"fontStyle":"Light","textAutoResize":"WIDTH_AND_HEIGHT","fontSize":36.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":45.0,"lineHeightPercent":114.889701843262,"lineHeightPercentFontSize":125.0,"lineHeightUnit":"FONT_SIZE_%"}},"27:1590":{"type":"WEBPAGE","id":"27:1590","name":"/photo-intro-page","absoluteBoundingBox":{"x":4043.0,"y":0.0,"width":1847.0,"height":5326.05224609375},"isolatedAbsoluteRenderBounds":{"x":4043.0,"y":0.0,"width":1847.0,"height":5326.05224609375},"relativeTransform":[[1.0,0.0,4043.0],[0.0,1.0,0.0]],"size":{"x":1847.0,"y":5326.05224609375},"fills":[{"opacity":0.298039227724075,"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true}],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["27:1591","27:1646"]},"27:1596":{"type":"FRAME","id":"27:1596","name":"Frame 1597883233","absoluteBoundingBox":{"x":4171.0,"y":303.0,"width":1152.0,"height":184.0},"isolatedAbsoluteRenderBounds":{"x":4171.0,"y":303.0,"width":1152.0,"height":184.0},"relativeTransform":[[1.0,0.0,64.0],[0.0,1.0,130.0]],"size":{"x":1152.0,"y":184.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":36.0,"counterAxisSizingMode":"FIXED","children":["27:1597","27:1600"]},"27:1592":{"type":"FRAME","id":"27:1592","name":"Project — Batch Uploads","absoluteBoundingBox":{"x":4107.0,"y":100.0,"width":1280.0,"height":3234.0},"isolatedAbsoluteRenderBounds":{"x":4107.0,"y":100.0,"width":1280.0,"height":3234.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1280.0,"y":3234.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","counterAxisSizingMode":"FIXED","isInAnimateTree":true,"children":["27:1593","27:1594","27:1606","27:1608","27:2122","27:1631","27:1644","27:1645"]},"52:3838":{"type":"SVG","id":"52:3838","name":"Vector","absoluteBoundingBox":{"x":-1053.99365234375,"y":2805.49682617188,"width":15.9935998916626,"height":15.0062503814697},"isolatedAbsoluteRenderBounds":{"x":-1053.99365234375,"y":2805.49682617188,"width":15.99365234375,"height":15.00634765625},"relativeTransform":[[1.0,0.0,232.0],[0.0,1.0,6.49687480926514]],"size":{"x":15.9935998916626,"y":15.0062503814697},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0705882385373116,"g":0.196078434586525,"b":0.207843139767647,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"e40ba0b85fac576bb607b238d1cf0ebb7ce9dec6"},"27:1667":{"type":"FRAME","id":"27:1667","name":"Approach","absoluteBoundingBox":{"x":5451.0,"y":3812.05224609375,"width":375.0,"height":1208.0},"isolatedAbsoluteRenderBounds":{"x":5451.0,"y":3812.05224609375,"width":375.0,"height":1208.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,3712.05224609375]],"size":{"x":375.0,"y":1208.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":60.0,"paddingRight":20.0,"paddingBottom":60.0,"paddingLeft":20.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["27:2276","27:1669"]},"27:1602":{"mainComponentId":"24:535","type":"INSTANCE","id":"27:1602","name":"AI Badge","absoluteBoundingBox":{"x":4171.0,"y":458.0,"width":89.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":4171.0,"y":458.0,"width":89.0,"height":29.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":89.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[999.0,999.0,999.0,999.0],"cornerRadius":999.0,"paddingTop":7.0,"paddingRight":10.0,"paddingBottom":7.0,"paddingLeft":10.0,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","children":["I27:1602;28:107"],"componentProperties":{},"overrides":[]},"27:1699":{"mainComponentId":"24:862","type":"INSTANCE","id":"27:1699","name":"Next Project","absoluteBoundingBox":{"x":5451.0,"y":5020.05224609375,"width":375.0,"height":126.0},"isolatedAbsoluteRenderBounds":{"x":5451.0,"y":5020.05224609375,"width":375.0,"height":126.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,4920.05224609375]],"size":{"x":375.0,"y":126.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.878000020980835,"g":0.878000020980835,"b":0.878000020980835,"a":1.0},"visible":true,"opacity":1.0}],"individualStrokeWeights":{"top":1.0,"right":0.0,"bottom":0.0,"left":0.0},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":40.0,"paddingRight":20.0,"paddingBottom":40.0,"paddingLeft":20.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":4.0,"counterAxisSizingMode":"FIXED","children":["I27:1699;24:863","I27:1699;52:3866"],"componentSetId":"24:861","componentProperties":{"Property 1":{"value":"Mobile","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":["Frame 15978832480","Ledger, Finance Dashboard0"],"value":{"characterStyleOverrides":[6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6],"characters":"Price Conversation Agent","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{"6":{"styleIdForText":"StyleId:13:1391","fontFamily":"Archivo","fontPostScriptName":null,"fontStyle":"Light","hyperlink":{"type":"NODE","nodeID":"/price-conversation-agent"},"paragraphSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":18.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.0,"lineHeightPercent":142.973846435547,"lineHeightPercentFontSize":155.555557250977,"lineHeightUnit":"PIXELS","inheritTextStyleId":"13:1391","paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"componentId":"24:862"}]},"27:1632":{"type":"RECTANGLE","id":"27:1632","name":"Approach Image — What Photos Do I Need","absoluteBoundingBox":{"x":4171.0,"y":2464.0,"width":556.0,"height":550.0},"isolatedAbsoluteRenderBounds":{"x":4171.0,"y":2464.0,"width":556.0,"height":550.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":556.0,"y":550.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.898039221763611,"g":0.894117653369904,"b":0.878431379795074,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"SCALE"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[4.0,4.0,4.0,4.0],"cornerRadius":4.0},"24:905":{"key":"4c577feb6a7beed17c4f95729c36121693bf38fb","name":"H5","styleType":"TEXT","remote":false,"description":"","id":"24:905","assetId":"StyleId:24:905","type":"STYLE","style":{"fontFamily":"Archivo","fontPostScriptName":null,"fontStyle":"Light","textAutoResize":"WIDTH_AND_HEIGHT","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.5,"lineHeightPercent":114.889701843262,"lineHeightPercentFontSize":125.0,"lineHeightUnit":"FONT_SIZE_%"}},"13:1391":{"key":"121e4ba1d1a48577327994e4f096654ad6994c3f","name":"Paragraph","styleType":"TEXT","remote":false,"description":"","id":"13:1391","assetId":"StyleId:13:1391","type":"STYLE","style":{"fontFamily":"Archivo","fontPostScriptName":null,"fontStyle":"Light","paragraphSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.0,"lineHeightPercent":142.973846435547,"lineHeightPercentFontSize":155.555557250977,"lineHeightUnit":"PIXELS"}},"27:1604":{"type":"TEXT","id":"27:1604","name":"Year: 2026","absoluteBoundingBox":{"x":4284.0,"y":465.0,"width":66.0,"height":15.0},"isolatedAbsoluteRenderBounds":{"x":4284.14013671875,"y":467.227996826172,"width":65.20703125,"height":9.94000244140625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":66.0,"y":15.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.419999986886978,"g":0.419999986886978,"b":0.419999986886978,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Year: 2026","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":10.0}},"textAutoResize":"WIDTH_AND_HEIGHT","paragraphSpacing":10.0,"style":{"styleIdForText":"StyleId:24:887","fontFamily":"Archivo","fontPostScriptName":null,"fontStyle":"Light","paragraphSpacing":10.0,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.2320003509521,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"13:1377":{"type":"TEXT","id":"13:1377","name":"H4","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":34.0,"height":35.0},"isolatedAbsoluteRenderBounds":{"x":0.224000006914139,"y":7.79199886322021,"width":33.4864692687988,"height":24.3040008544922},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":34.0,"y":35.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Archivo","fontPostScriptName":null,"fontStyle":"Light","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":35.0,"lineHeightPercent":114.889701843262,"lineHeightPercentFontSize":125.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"27:1611":{"type":"TEXT","id":"27:1611","name":"Sellers who dropped off at the photo step were defaulting to the lowest-effort option: 41.6% clicked \"can't add photos right now?\" and set a reminder, but only 14.9% of those ever came back to finish their listing. Analytical data showed sellers made that call in a median of 11 seconds, once they'd engaged with the page. I worked on the redesign of the photo intro page to cut that cognitive overload and encourage sellers to act immediately, without weakening the reminder path for sellers who genuinely need it.","absoluteBoundingBox":{"x":4171.0,"y":1311.0,"width":720.0,"height":125.0},"isolatedAbsoluteRenderBounds":{"x":4171.1279296875,"y":1317.30395507812,"width":714.205078125,"height":114.608032226562},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,44.0]],"size":{"x":720.0,"y":125.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.419999986886978,"g":0.419999986886978,"b":0.419999986886978,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Sellers who dropped off at the photo step were defaulting to the lowest-effort option: 41.6% clicked \"can't add photos right now?\" and set a reminder, but only 14.9% of those ever came back to finish their listing. Analytical data showed sellers made that call in a median of 11 seconds, once they'd engaged with the page. I worked on the redesign of the photo intro page to cut that cognitive overload and encourage sellers to act immediately, without weakening the reminder path for sellers who genuinely need it.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":10.0}},"textAutoResize":"HEIGHT","paragraphSpacing":10.0,"style":{"styleIdForText":"StyleId:24:899","fontFamily":"Archivo","fontPostScriptName":null,"fontStyle":"Light","paragraphSpacing":10.0,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.0,"lineHeightPercent":143.612121582031,"lineHeightPercentFontSize":156.25,"lineHeightUnit":"PIXELS","paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"27:1651":{"type":"FRAME","id":"27:1651","name":"Frame 1597883233","absoluteBoundingBox":{"x":5471.0,"y":243.0,"width":335.0,"height":218.382019042969},"isolatedAbsoluteRenderBounds":{"x":5471.0,"y":243.0,"width":335.0,"height":218.382019042969},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,70.0]],"size":{"x":335.0,"y":218.382019042969},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":26.0,"counterAxisSizingMode":"FIXED","children":["27:1652","27:1655"]},"27:1637":{"type":"FRAME","id":"27:1637","name":"Frame 1597883228","absoluteBoundingBox":{"x":4767.0,"y":2863.0,"width":556.0,"height":151.0},"isolatedAbsoluteRenderBounds":{"x":4767.0,"y":2863.0,"width":556.0,"height":151.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,399.0]],"size":{"x":556.0,"y":151.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["27:1638","27:1639"]},"27:1639":{"type":"TEXT","id":"27:1639","name":"Claude Paragraph","absoluteBoundingBox":{"x":4767.0,"y":2889.0,"width":556.0,"height":125.0},"isolatedAbsoluteRenderBounds":{"x":4767.52783203125,"y":2895.43188476562,"width":545.66943359375,"height":114.480224609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,26.0]],"size":{"x":556.0,"y":125.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.419999986886978,"g":0.419999986886978,"b":0.419999986886978,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"I started this project in Claude Design, quickly producing some progressive disclosure prototypes for me to iterate and improve on in Figma later. I also used Google Gemini and ElevenLabs to generate hero and product imagery and a short video walking through the proposed photo upload experience, giving stakeholders a clearer sense of the redesigned flow ahead of any build work.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":10.0}},"textAutoResize":"HEIGHT","paragraphSpacing":10.0,"style":{"styleIdForText":"StyleId:24:899","fontFamily":"Archivo","fontPostScriptName":null,"fontStyle":"Light","paragraphSpacing":10.0,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.0,"lineHeightPercent":143.612121582031,"lineHeightPercentFontSize":156.25,"lineHeightUnit":"PIXELS","paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}}},"assetIdToGuid":{"StyleId:24:899":"24:899","StyleId:24:905":"24:905","StyleId:13:1376":"13:1376","StyleId:24:887":"24:887","StyleId:13:1391":"13:1391","StyleId:13:1371":"13:1371","StyleId:13:1386":"13:1386"},"guidToUrl":{"0:3":"/","27:1590":"/photo-intro-page","41:175":"/celebratory-moments","41:1024":"/price-conversation-agent","28:2354":"/photo-reminders","50:1902":"/bmw-group-stock-search","34:189":"/sale-portal","50:2614":"/bmw-electrified","24:532":"/multi-image-upload"},"fonts":{"Archivo:Light":{"id":"Archivo_wdth_wght__1","url":"/_woff/v2/Archivo_wdth_wght__1/Archivo_wdth_wght__1.woff2","source":1,"italic":false,"weight":300,"variationAxes":[{"tag":"wght","value":300.0,"name":"Weight"},{"tag":"wdth","value":100.0,"name":"Width"}],"subsets":{"baseUrl":"/_woff/v2/Archivo_wdth_wght__1/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"Archivo_wdth_wght__1-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"Archivo_wdth_wght__1-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"Archivo_wdth_wght__1-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"Archivo_wdth_wght__1-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"Archivo_wdth_wght__1-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"Archivo_wdth_wght__1-rest.woff2"}]}}},"assets":{"e40ba0b85fac576bb607b238d1cf0ebb7ce9dec6":{"type":"GENERATED_ASSET","url":"e40ba0b85fac576bb607b238d1cf0ebb7ce9dec6.svg","size":{"x":15.9935998916626,"y":15.0062503814697},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"7bf9f969e4f5a8cfa563c48afb9ad2164c74febb":{"type":"VIDEO_ASSET","url":"7bf9f969e4f5a8cfa563c48afb9ad2164c74febb","size":{"x":1440.0,"y":2560.0}},"291a293dafe5eced3ba90b7132a3085c1d607790":{"type":"PAINT_ASSET","url":"291a293dafe5eced3ba90b7132a3085c1d607790.png","size":{"x":3726.0,"y":1818.0}},"bcc650154f9491ae6e01ad72324aa3ba1702a8e4":{"type":"PAINT_ASSET","url":"bcc650154f9491ae6e01ad72324aa3ba1702a8e4.png","size":{"x":4096.0,"y":2913.0}},"5f10003ddaf490d05309098761af1ed26cc47ace":{"type":"PAINT_ASSET","url":"5f10003ddaf490d05309098761af1ed26cc47ace.png","size":{"x":2752.0,"y":1536.0}},"fbaa5e8ce35fd2d858819394d233d6308f467f8d":{"type":"PAINT_ASSET","url":"fbaa5e8ce35fd2d858819394d233d6308f467f8d.png","size":{"x":3726.0,"y":1818.0}},"3a1a0e5a7fd6fbb124f0b8a0bf6dfa357272c428":{"type":"VIDEO_ASSET","url":"3a1a0e5a7fd6fbb124f0b8a0bf6dfa357272c428","size":{"x":3726.0,"y":1818.0}},"07ce0c3896f63e40759b347b394cbe95342f030e":{"type":"PAINT_ASSET","url":"07ce0c3896f63e40759b347b394cbe95342f030e.png","size":{"x":3726.0,"y":1818.0}},"3f1292a137c7f281c6558be04c5f2f1bd88f6c7a":{"type":"PAINT_ASSET","url":"3f1292a137c7f281c6558be04c5f2f1bd88f6c7a.png","size":{"x":4096.0,"y":2913.0}},"9c843bf436e43ccce585bbfaf9a3063aca59a7c2":{"type":"GENERATED_ASSET","url":"9c843bf436e43ccce585bbfaf9a3063aca59a7c2.png","size":{"x":48.0,"y":48.0},"offsets":{"top":{"value":0,"unit":"PIXELS"},"right":{"value":0,"unit":"PIXELS"},"bottom":{"value":0,"unit":"PIXELS"},"left":{"value":0,"unit":"PIXELS"}},"format":"PNG"}},"stablePathToAssetInfo":{"52:3868":{"hash":"e40ba0b85fac576bb607b238d1cf0ebb7ce9dec6"},"52:3838":{"hash":"e40ba0b85fac576bb607b238d1cf0ebb7ce9dec6"},"I27:1699;52:3868":{"hash":"e40ba0b85fac576bb607b238d1cf0ebb7ce9dec6"},"I27:1644;52:3838":{"hash":"e40ba0b85fac576bb607b238d1cf0ebb7ce9dec6"},"55:4231":{"hash":"9c843bf436e43ccce585bbfaf9a3063aca59a7c2"}},"animateRootIds":[],"siteSettings":{"title":"Mark Meacher Product","scalingMode":"REFLOW","blockSearchIndexing":true,"faviconFilename":"9c843bf436e43ccce585bbfaf9a3063aca59a7c2.png","labs":{"E5FBBA911B2B7A09E649D4BE6CDF8591EAEFC881":false}},"sourceCodeHash":""}